The days of rushing out to buy the latest phone just because it’s new are starting to feel a bit… dated. Especially if you ask Gen Z.
This generation is often painted as digital addicts, but the reality is quite different, and a lot more impressive. Gen Z is drinking less, prioritising mental health, and making smarter, more conscious decisions all around.
They’re questioning what’s worth their time, their money, and their energy — and that mindset is showing up in how they shop, too.
When it comes to phones, they’re not falling for the hype. Instead of splurging on brand-new devices every year, more and more young people are choosing refurbished tech.
So what’s behind this shift? Why are Gen Z’s phone buying habits leaning more and more towards refurbished? Let’s take a closer look.
Refurbished = Smart spending
We’re in the middle of a cost-of-living crisis. Rent, groceries, travel — everything’s more expensive. So when it comes to big purchases like a phone, Gen Z is asking the right questions: Is this worth it? Do I really need the latest model, or can I get the same features for less?
Refurbished phones offer exactly that — high-spec devices without the eye-watering price tag. Whether it’s an iPhone 13 Pro or a Galaxy S21, refurbished models often cost hundreds less than buying new. For a generation that’s financially savvy and value-driven, it’s a no-brainer.
The eco-conscious choice
It’s not just about money. Gen Z cares — really cares — about the environment. Fast fashion, plastic waste, and tech waste are all in the spotlight, and buying refurbished is one way to reduce personal impact.
Choosing a refurbished phone helps keep electronic waste out of landfill and reduces the demand for new materials. It’s a small swap with a big ripple effect. For Gen Z, who are more likely than any other generation to align their purchases with their values, this matters.
Buying refurbished = less waste + fewer resources used + still getting an awesome phone. Win-win.
Quality isn’t compromised
One of the biggest misconceptions about refurbished tech is that it’s lower quality — but that simply isn’t true.
At the iOutlet, every phone goes through a full round of testing, cleaning, and quality checks. Batteries are assessed, parts are replaced where needed, and each device is restored to a high standard. You’ll also get a free 12-month warranty for extra peace of mind — so if anything does go wrong, you’re covered.
In short: you’re not buying someone’s old, beat-up phone. You’re getting a properly restored device that looks, feels, and functions like new, just without the guilt (or the full price tag).
Trends in refurbished tech are growing
The numbers speak for themselves. The refurbished tech market is booming, and Gen Z is driving a big part of that growth.
From TikTok haul videos to Reddit forums, conversations about refurbished devices are normalised and encouraged. There’s a growing pride in saying, “I got this for less and helped the planet while I was at it.”
Brands that focus on sustainability and smart tech choices are gaining serious trust with younger audiences. This isn’t a short-term fad — it’s a full-blown shift in how people think about tech ownership.
It feels good to do better
There’s something satisfying about making a choice that ticks all the boxes — smart, sustainable, stylish. Buying refurbished just feels good.
You’re not getting locked into a two-year contract for a phone you might not even love in six months. You’re making a conscious, flexible, budget-friendly choice — and that’s exactly the kind of control Gen Z wants.
Gen Z isn’t just buying less. They’re buying better.
Whether it’s because they want to save money, support the planet, or avoid the pressure to keep up with tech trends, more and more young people are saying no to brand new and yes to refurbished.
If you’re thinking of making the switch, you’re in good company — and you’re definitely onto something.
Ready to make the switch? Browse our latest refurbished phones here and find a device that matches you and your values.
